PD for AD!
Nah. Destruction and repair are two totally different skill sets. The current destruction was started by precious over a decade ago. It has a life of its own. I prefer our admin to work on competitive teams and selling tickets...those are the things that are impactful from a branding perspective.
They've been competitive in the branding sports that matter.
- Football's next step is being ranked and/or the access bowl. Selling tickets is on our inept AD.
- MBB - I'm not sure a G5 from the south can gain branding from this sport w/out a dominant player, but selling tickets is on our inept AD.
- Baseball. We've about maxed out on this for the past two years and IMO gained some branding.
It's not too late to change our brand. It is still new even to many of our fans.
1. Stop using the spelled out "logo for dummies".
2. Stop going for the Lah Tech sound. Change the marketing to Louisiana Tech to be pronounced Louisiana Tech.
3. Stop using the capital LA unless it is followed with a capital TECH. Latech or LATECH, but never LATech.
We just could not resist the opportunity to shoot ourselves in the foot with LA Tech. Makes us look almost as stupid as UL-Lafayette.
Good old Memorial Gym
They went overboard. We did not need the spelled out version. All we needed was uniformity with the designs and colors.
It's an easy fix.
Easy as in not costly to initiate. People still don't do the Lah Tech thing consistently so that part is not a big deal at all. No telling how much extra ink and cost of signage we've wasted, but I'm not saying we immediately destroy all the "state T for dummies" we just phase it out. I wouldn't take long.
Problem solved.