The more times we get El lay teched or lah teched means the more times we are being mentioned. Everyone know who El lay or lah tech is. I will repeat. I prefer Louise z ana Tech over Loos z ana Tech so I really have no preference for either El lay or lah. Maybe we should do a poll on that.
Maybe most of them don't make stupid branding mistakes, or they fix them when they do?
Have you ever said Cal Berkeley to someone who went to school there? Yikes! It's either Cal or UC Berkeley. Never Cal Berkeley.
Then there's the fight over the real Carolina.
Ever said Central Florida? If you have, I bet it was the last. It's UCF and only UCF.
Why does nobody ever say Louisiana State for LSU? Because they've successfully branded themselves.
I could go on and on. Every university, business, etc. works on crafting their brand. I challenge anyone to find a single "big school" who doesn't have a branding guide.
Last edited by Dawg06; 05-04-2018 at 12:56 AM.
SC, being one of the original 13, started what is Univ. of SCarolina in 1801 as "South Carolina College."
U of Southern Californial was founded in 1880.
The sticky part is SCS did not become USC until 1906.
That's where the name rights fight stands.
PS-An interesting sidenote of the SCalifornia name. From wiki:
a. ^ The alternate name "Southern Cal" frequently appears in sports-related news articles. USC discourages use of "Southern Cal" out of concern the name might suggest a foundational association to the University of California, Berkeley (commonly known as "Cal" in the athletics context), even though the two institutions have no affiliation other than their Pac-12 membership. For several years, USC's media guides contained the following request: "Note to the media: In editorial references to athletic teams of the University of Southern California, the following are preferred: USC, Southern California, So. California, Troy and Trojans for men's or women's teams, and Women of Troy for women's teams. PLEASE do not use Southern Cal (it's like calling San Francisco 'Frisco' or North Carolina 'North Car.'). The use of 'Southern Cal' on licensed apparel and merchandise is limited in scope and necessary to protect federal trademark rights."[195]
Louisiana Tech University
Flagship of the University of Louisiana System
http://latimesblogs.latimes.com/lano...me-letter.html
It actually went the other way. But it was about one partiular logo style I believe. Still, it's an SEC team and an NCAA powerhouse in court over what seems a minor branding issue.
From S Carolina brand center http://www.sc.edu/about/offices_and_...tyle/index.php
- Use University of South Carolina on the first reference. Thereafter, other terms such as South Carolina, Carolina, UofSC, USC and the university may be used to add variety. When targeting national or international audiences, use the term USC sparingly.
Actually, according to this article from from "L.A. Now" (or maybe it's really "Louisiana Now", ), the University of Southern California owns the rights to the "USC" trademark, and that decision has already been upheld in a federal U.S. Appeals court. In my opinion, that's exactly how it SHOULD be. Nobody ever heard South Carolina called "USC" until the last decade or so.
http://latimesblogs.latimes.com/lano...me-letter.html
Son, I've forgotten more college football than you've ever watched. If you think South Carolina was widely known as "USC" back in the 60's, 70's, 80's & 90's, then you don't know anything about college football (which is no surprise, really. ) The push by the university to be called "USC" happened shortly after South Carolina joined the SEC back in 1991, and --as multiple courts have now ruled-- is as clear infringement on the University of Southern California's logo and trademark(s).
They both have a trademark to USC. South Carolina first use of USC in commerce was 1910 (according to link). Southern California has the stylized trademark.
http://tmsearch.uspto.gov/bin/jumpto...01:157umg.2.64
http://tmsearch.uspto.gov/bin/jumpto...01:157umg.2.69
http://tmsearch.uspto.gov/bin/jumpto...01:157umg.2.88