I'll try to translate my impression of his statement. There are levels of fandom. The lowest level is supporting the team rather they win or lose. This is just entertainment to enjoy every Fall season, not a life or death situation. The boys try hard and I appreciate that. I support the program win or lose. We've gone to 4 bowl games in a row and won all 4; this Senior class has won more games than any other Senior class at this level.... times are great! I think this is what Hester believes a "Fan" should be.
The highest level of fandom is the guy who lives vicariously through the team. This is their pride and joy. This is their identity among their friends. A Tech loss is their personal loss. They invest money into the program and demand Access Bowls and Top 25 rankings and beating the teams that outclass them and if they don't, they want everyone fired and they quit on the team half way through the season. They become bitter and say derogatory things about the program in public. This is probably the guy Hester is calling a "fake fan." It's probably the wrong word to use because these are the most passionate fans, but I think he's saying this type of fan does more harm to the program than good.
I've been in both situations and I would encourage the ones Hester calls "fake fans" to
move towards being supporters of the programs. There is much more joy in life and much less bitterness if you don't put your heart and soul into a bunch of kids you have no control over. But I also understand how hard that is. I'm still fighting it.