I love most of your post but you would be wrong on this one. The Bureaucrats that live off of the taxpayer (in Ruston or anywhere else) do not appreciate working on weekends & it's obvious to me that they do not have a clue how to get out of "Bush League" status. Perception is reality & let's face it that we suck at it. Concessions, Band, Dawgzzzilla, overall game coordination, scheduling, book store, advertising, the ATC out running off a large percentage of our current & FUTURE CUSTOMERS...etc.
All of this is BS. And we as alumnii & friends are going to be asked to pay for the incompetence of these bureaucrats. It's past time for this to end. How many members of the Cheerleaders, Regal Blues or the Football Team came to Shreveport, Monroe or Alexandria to help sell tix? How much did we lean on the support of our marketing majors & professors to come up with some good marketing? Where are our billboards? Why do we have a contract with a marketing firm tha cannot get our merchandise more heavily into Ruston, Monroe, Shreveport, El Dorado, Alexandria, Baton Rouge, New Orleans, Houston, Dallas & Jackson?
Give me the authority that they have to market & I will double or triple their output within a week or two. It is time for a major change in Ruston. Perception is reality & I am not liking how we present ourselves & if allowed am ready to change that perception. Gameday programming would just be the start.