How many times have I heard "We need to follow the Boise model"?

From USA Today's Salary Database; Chris Petersen's salary the last 4 years:
2006 - $511,800
2007 - $881,000
2008 - $881,000
2009 - $1,123,000
2010 - $1,494,000

Btw, Petersen reportedly just turned down $4m to go to UCLA.