There is no kool-aid Don, just dollars and cents. Producing like Arkansas has produced in the SEC would earn them FAR less money in the Big 12. The big 12 doesn't have equitable sharing, while the SEC does. The SEC is second only to the Big 10 in terms of generating revenue for their member institutions. That's not kool-aid, that's a fact. Sure, Texas doesn't need the SEC to rake in the Big Bucks, but Arkansas is no Texas.